About Us
Crafted for the Bold
Black Rabbit is a small independent apparel studio based in Louisville, Kentucky. We create premium gear for people who want real quality, not disposable fast fashion. Nothing here is produced by a print on demand service. Nothing is dropshipped. Everything we make comes directly from our hands to yours.
What Makes Black Rabbit Different
Premium Materials
We work with cotton blanks chosen for softness, durability, and the perfect fit. If a garment does not meet our standards, it never enters production.
Water Based Printing
Our designs are printed with water based inks that become part of the fabric. The result is a soft breathable print that stays clean and sharp over time. No plastic textures. No cracking. We produce top-tier prints on every piece we ship.
In House Production
All artwork is created by our team. All printing happens inside our Louisville studio. Every order is inspected and packed by people who care about the final product.
You always know who made your gear and where it came from.
Small Batch Apparel
We produce in small batches to protect quality. This approach avoids waste and ensures that every item feels special. When you wear Black Rabbit, you are wearing something created with focus, not mass produced in a factory line.
Our Roots
Black Rabbit was founded by two brothers with deep ties to music, design, and underground culture. One came up touring as a rock musician, playing some of the biggest stages in the world, and some of the dirtiest dive bars. The other built his craft as a successful graphic designer before turning his back on Corporate America. Together, they created a brand for people who appreciate authenticity and bold design.
Trusted by Thousands
50,000+ orders shipped with a near perfect 4.97/5 average rating. Our community continues to grow because people recognize the difference. They want apparel that lasts. They want prints that stay sharp. They want designs that feel original and personal. They have taste.
If you are here, you probably feel the same way.
Thank You
Every purchase supports a small team dedicated to real craft and real quality. If you ever have a question about an order or want to learn more about how something is made, reach out any time.
Contact us
Follow the Black Rabbit and join our growing legion of cult members:
Instagram
Facebook
TikTok
Additional info
If you are the holder or representative of any IP that you believe works with our aesthetic, and would like us to design and sell officially licensed products for your movie/tv show/music project/comic book/web series/internet famous dog/whatever, please contact us. We are always looking to expand our offerings of officially licensed products, and if we think it is a good fit, we can make a deal.
If we are currently selling any products that you believe infringe on your IP, please contact us, and we will swiftly handle it. The form sends an email directly to our co-founder and CEO, Rich Erwin.
We do occasionally open our doors to print for artists and musicians who share our artistic values. Contact us if you want some small runs of your art, and we can get you a quote on print and/or fulfillment services. We do not offer any design services. We can also set you up with a professional online store where we fulfill the orders and pay you out monthly for all sales minus our production and fulfillment charges.