About Us
Welcome to Black Rabbit - where fringe culture meets premium craftsmanship. Born in 2022 in Louisville, KY, we’re a small, independent apparel brand obsessed with the strange, the subversive, and the beautifully bizarre. Think cryptids, cults, conspiracies - printed on garments that actually fit, feel good, and last.
Founded by two brothers - a rock musician and a designer - Black Rabbit was built from the underground up. What started as a passion project became a full-time mission: to make high-quality, ethically printed gear for people who live outside the algorithm.
We design and print everything in-house using ultra-soft, breathable water-based inks and hand-selected cotton blanks.
Our gear doesn’t just look sharp - it feels good, wears better, and stays bold wash after wash. No stiff tees. No cracking prints. No fast fashion shortcuts.
We print to order in small batches to reduce waste and keep quality high. Our full-time crew are a tight-knit team who help us fulfill every piece with pride right here in Kentucky.
Over 2,500 five-star reviews don’t lie. Whether you’re deep into cryptid lore, living that DIY punk life, or just want a shirt that actually fits and holds up, we’ve got you covered.
Follow the Black Rabbit - and see where the rabbit hole takes you.
Thank you for checking us out and don't hesitate to contact Rich with any questions!
