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Accessibility Statement

Last updated: October 7, 2026

Our Commitment

At Black Rabbit, we want everyone to be able to shop our site, including people who use screen readers, keyboards, switch controls, screen magnification, or other assistive technology. Our target is the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA.

  • We audit our site's code against WCAG 2.2 AA and fix issues in order of impact.
  • We test fixes with the keyboard and in the browser's accessibility tools before they go live.
  • We publish what we have fixed and what we know still needs work, and we keep this page up to date.

Conformance Status

Our website is partially conformant with WCAG 2.2 Level AA. This means some parts of the site do not yet fully meet the standard. In October 2026 we completed a full review of our site's code and fixed the issues it found in our theme (see Recent Improvements). The issues that remain are listed under Known Limitations.

What Works Well Today

  • Skip link: A “Skip to content” link lets keyboard users bypass the header and menu.
  • Visible focus: Links, buttons, form fields and slideshows show an outline when you reach them with the keyboard, switch control or voice control.
  • Zoom and text size: Pinch-to-zoom and browser zoom are never blocked.
  • Color contrast: Our text, buttons, sale tags and footer colors meet WCAG AA contrast requirements.
  • Prices and stock: Sale and regular prices are labeled for screen readers, and “Sale” and “Sold Out” are shown as text, not by color alone.
  • Image descriptions: Product photos include descriptive alt text, and decorative icons are hidden from screen readers.
  • Reduced motion: If your device is set to reduce motion, our animations, slideshow autoplay, rotating announcements and product video autoplay are turned off.
  • Product photos and videos: The product gallery is a single stop for keyboard users. The zoom button, thumbnails, arrows and play buttons all have spoken labels, and the full-screen zoom viewer keeps keyboard focus inside it and returns you to where you were. Product videos have controls so you can pause them.
  • Menus, drawers and pop-ups: The menu, cart and other pop-ups are announced to screen readers as dialogs with a name, keep keyboard focus inside them while open, close with the Escape key, and return focus to the button that opened them.
  • Cart: Changing an item's quantity keeps your place, the new subtotal is announced, each item's quantity and remove controls name the product they apply to, and the header cart link tells screen readers how many items are in your cart.
  • Search: Search suggestions are a simple list of links, and the number of results is announced as you type.
  • Browsing and filtering: The sort menu can be explored with the arrow keys without reloading the page. Filters keep your place and announce how many products match. In the mobile filter panel you can choose several filters, which apply when you close it. Page numbers are announced as “Page 2” and so on, with the current page marked.
  • Expandable sections: Product details, sizing and FAQ sections announce whether they are open or closed.
  • Mobile quick add: The mobile “Choose your fit” panel works with the keyboard and arrow keys, announces your selection and add-to-cart results to screen readers, closes with the Escape key or a close button (no swiping required), and uses touch targets of at least 44 × 44 pixels.

Recent Improvements

October 2026

  1. Focus visible and not hidden (2.4.7, 2.4.11): Keyboard focus outlines now appear on screen across the site, and pages scroll so that the focused item is not hidden behind the sticky header and announcement bar.
  2. Image descriptions (1.1.1): Fixed product images whose alt text was being read aloud with internal catalog codes, or cut off at an apostrophe. This affected product listings, search results, collection pages and product galleries.
  3. Keyboard focus in drawers and pop-ups (2.4.3): Pressing Shift+Tab in the menu drawer, cart drawer and other pop-ups no longer moves focus to the page behind them.
  4. Pop-ups announced as dialogs (4.1.2, 2.4.3): Every drawer and pop-up is now identified to screen readers as a named dialog. Pop-ups such as the video player now return focus to the button that opened them.
  5. Cart (2.4.3, 4.1.3, 1.3.1): Updating a quantity no longer sends keyboard focus back to the top of the page, the new subtotal is announced, and the cart link now includes the item count.
  6. Focus on slideshows and without Tab (2.4.7): Slideshows now show a focus outline, and focus outlines no longer wait for the Tab key. This helps switch, voice and arrow-key users.
  7. Search suggestions (4.1.2, 4.1.3): Rebuilt as a simple list of links with a spoken result count and a labeled close button.
  8. Empty links removed (2.4.4): Removed a footer link that had no text.
  9. Product gallery (2.4.3, 2.4.7, 4.1.2): Keyboard users no longer tab through hidden images: the gallery is now a single stop. The zoom button has a label and a visible focus outline, and thumbnails keep focus instead of losing it.
  10. Product videos (2.2.2): Videos now have playback controls so they can be paused, and they don't start automatically if your device is set to reduce motion.
  11. Zoom viewer (4.1.2, 2.4.3): The full-screen image viewer is labeled for screen readers, keeps keyboard focus inside it, and returns focus to the zoom button when closed.
  12. Other product page fixes (4.1.3, 3.2.2, 2.4.11):
    • Add-to-cart errors are now announced.
    • Changing options with the keyboard no longer scrolls the page.
    • The mobile add-to-cart bar no longer covers the item you are focused on.
    • The mobile image counter and thumbnail highlight are easier to see.
  13. Sort menu (3.2.2): Moving through the sort options with the arrow keys no longer reloads the page. Press Enter to apply your choice.
  14. Filters (2.4.3, 3.2.2, 4.1.3, 4.1.2):
    • Applying a filter no longer sends keyboard focus to the top of the page.
    • The mobile filter panel stays open so you can choose several filters.
    • The number of matching products is announced.
    • The price slider's handles are labeled with prices.
    • “Remove filter” links say what they remove.
  15. Page numbers and cart items (1.3.1, 1.4.3, 2.4.4):
    • Page links are labeled, the current page is marked and easier to read.
    • Cart controls now name the product they act on.
  16. Forms (1.3.5, 3.3.1, 4.1.3):
    • The newsletter sign-up supports browser autofill.
    • After you submit the newsletter or contact form, keyboard focus moves to the confirmation or to the field with the problem, so screen readers announce the result.
    • Contact form labels are no longer read twice.
  17. Homepage and content (2.4.3, 1.4.1, 1.4.12, 2.5.3):
    • Buttons on hidden homepage slides can no longer be reached by keyboard.
    • Links in page text have a clearly visible underline.
    • The homepage banner on phones is taller, so its buttons aren't cut off when text spacing is increased.
    • Share buttons are announced with the same words they show (“Share on X”), so voice-control users can activate them by name.
  18. Menus and announcements (1.3.1, 2.2.2, 4.1.2): The mobile menu is identified as the main navigation, footer section titles are headings on phones, the search button tells screen readers whether search is open, and the announcement bar only rotates when there is more than one message (it pauses on hover, and a paused bar stays paused).

August 2026

  1. Mobile quick add (1.4.3, 2.1.1, 4.1.2, 4.1.3): Launched the mobile add-to-cart bar and size panel with full keyboard support, screen reader labels and announcements, and text that meets AA contrast.

A correction to our previous statement: Our October 2025 statement described focus, scrolling, touch-target and pop-up improvements. Our 2026 review found that some of these were not working as described. The fixes above correct this, including the pop-up and drawer labeling for screen readers.

Known Limitations

We know about the following issues and are working to fix them. If any of them gets in your way, please contact us and we will help you complete your order directly.

  • Product videos: Our product videos don't have captions or text descriptions yet. Contact us and we'll describe any video for you.
  • Homepage slideshow: With a mouse or touch screen, the second slide can only be reached by swiping or dragging. Keyboard users can move between slides with the arrow keys.
  • Size charts: Our size charts are images; a text version is available on request.

What We’re Working on Next

  • Ongoing testing: Screen reader testing (VoiceOver and NVDA) of key shopping flows as part of each release.

Third-Party Content and Tools

Some parts of our site are provided by other companies: checkout and payments (Shopify), customer account sign-in and account pages (Shopify), product reviews, email sign-up pop-ups, cart recommendations, the size and style selector on product pages, and our Instagram feed. We don’t control how these are built, but we report the accessibility issues we find to these providers. If one of them blocks you, please contact us and we will help you directly.

Feedback and Assistance

If you run into an accessibility barrier, need help placing an order, or would like information (such as a size chart) in another format, please reach out:

We aim to respond within 3 business days and to address issues within 15 business days whenever feasible.

Continuous Improvement

Accessibility is ongoing work. We will keep improving our site as we fix the issues above, as standards change, and as we hear from you. Thank you for helping us make Black Rabbit easier for everyone to shop.

Last reviewed: October 7, 2026

Accessibility Statement